MasterPlanning of STEC Smart City Solutions

Clientdevelopment planning of STEC Smart City

Distinctive and targetedsolutions are demanded since different commercial complexes have their ownaccess scales. Scenarios may influence product configuration including functioncharacteristics and performance and solution delivery. Here we divide the networkin commercial complex into 4 types: micro net branch, non-chain small andmedium net branch, chain-like small and medium branch and large net branch,deeply exploring what the four commercial bodies demand and composing the fourmarkets to form a region overlapping, which may bring a great value to consumerinformation collecting and data analyzing.

Micronet branch

The operating area takes a land of 20-100 square meters, which hasaround or fewer than 30-60 web devices demanded; no sharing requirement withothers; no ability of information issuing; no way for maintenance but pricesensitivity.

Non-chainsmall and medium net branch

The operating area takes a land of 120-500 squaremeters or with crossing floors and partitions, which has around or fewer than 50-220 web devices demanded; nosharing requirement with others; no ability of information issuing; the demandfor grasping consumer information; no way for maintenance but the particularfees.

Chain-likesmall and medium branch

The operating area takes a land of 120-500 squaremeters or with crossing floors and partitions, which has around or fewer than 50-220 web devices demanded; interconnectionwith the head office autonomously knowing the information issue and consumerinformation collection; way for maintenance together with the particular fees.

Largenet branch

It takes a land of above 500 square meters, mostlylarge shopping mall or housing estate, which has a large quantity (maximum ≥5000) of web devices demanded and clear tidal efficiency. The great consumeramount make the behavior data worth a lot in commerce. Upon being delivered,the instant effect of ads are clearly displayed, users having got a strongersense of control over the ads and info. The branch has the way for maintenance andthe particular fees.

STECsmart city wireless construction planning

Speaking of smart city commercial wirelessconstruction, for WiFi+ big data, WiFi+LBS ads or WiFi+O2O, the ultimate valuefocuses on localization, that is to say, providing the required service nearbyfor the consumers accessing to the wireless. Such feature contributes to theplanning and investment with prefectural and municipal unit when the commercialwireless is under construction, especially the value-added information isdelivered, all of which is devoted to building O2O local living service. If datainteraction of prefecture-and-municipal crossing exists, data can beinterconnected through provincial data cooperation.

Networktopology (in medium and small branch)

Center-roomside

The center room is the core of the whole network,taking control of the interconnection of region networks, high-speed forwardingof data, centralized management of terminal devices and net access of the appserver group. The center room consists of control modules, data and informationmodules and connecting channels, realizing the integrated management, controland maintenance. The control module is divided into wireless control,authentication module and behavior module; Data information module is into customizedcontent pushing module, big data deep analysis module and database module;Connecting channel is into social media channel and SP channel.

Net-branchside

Based on the quantity and area of the accessingterminals, deploy one or several WiFi access devices. People can type phonenumber, wechat or just pass the authentication to enjoy Internet on PC ormobile phones.

STECsmart city commercial cloud planning

Commercial wireless marketing network construction,based on user and marketing development, focused on achieving predictableprofit for the operating business. In the beginning, the ad revenue will occupythe most of the overall revenue. Seeing from mid and long term, data collectionand discovery may bring Long Tail Effect. How to achieve ad revenue means a lotto the p roject starting and sustainable development.

Whencloud planning STEC marketing solution, STEC cloud platform, as generalmarketing platform, possesses complete ad marketing ability and is responsiblefor the identification, customized information pushing and online informationcollection on terminal layers. The cloud platform is able to deliver the 100%ad information to the consumers and collect the follow-up clicking links into afile, uniting consumer attributes and offering a complete analysis report onconsumer behaviors. As a result, advertisers related have more preparations forthe next marketing.  With the help ofaccurate and detailed data and straightforward graphic statistics, theadvertiser can check the real-time data of the present or history, knowing howmany people have watched the ads (successfully sent rate, clicking times) andthe audience result of the related products in every period.

With the information from smart terminals, STECcloud platform gathers consumer trails, consuming condition, and surroundingsso as to get further other attributes through algorithm analyzing. As long asthe data gets enough, the subsequent action will be outlined and defined,gifting the related information with great commercial value.

Asa comprehensive marketing platform, BDyun realizes the interaction, useridentification, integrated marketing and information collection on terminallayers. What’s more, it supports seamless connection to the third marketingsystem — BDYUN relays the 3^rd-based marketing content to the clientterminals, reaching the expert division and integration of edition andtransmission. Besides, Bdyun offers analytical data origin for the 3^rd marketing system and service system so that the 3^rd party canimprove the general effect of the advertising on the basis of big data analysisand bench marketing.

Through data and channels, resource salesmanagement, client relationship management, APP operation and maintenance,social account operation and maintenance, data digging and payment system, theoperator will be granted with one-stop mobile Internet access, totally creatingoperator-side mobile marketing chain.

STEC Smart City Solution.pdf